Driving 195% More Orders for a Medical Supplies Provider on Walmart

195%

Increase in Orders

187%

More Units Sold

122%

Revenue Growth

Service

Walmart PPC

Platform

Walmart

Client Overview

A Distinguished Distributor of Medical Supplies

The client is a top-tier supplier of medical and hospital equipment, serving large healthcare facilities, individual practitioners, and patients. Their catalog is vast, covering both high-volume everyday essentials and specialized medical tools. By providing safe, high-quality, and reliable products, they help facilities run smoothly, support professionals in their work, and improve the overall quality of patient care.

Project Requirements

Maximizing Visibility and Conversion on the Walmart

The client opted for our Walmart marketplace advertising management services to improve their digital presence and accelerate sales performance. They required a comprehensive strategy to optimize product listings, improve search rankings, and drive qualified buyers to their medical supplies.

Enhance product rankings for targeted keywords on Walmart’s search results to ensure healthcare providers, hospitals, and clinics can easily discover relevant medical supplies.
Upgrade storefront presentation, optimize product content, and run high-impact promotional campaigns to increase brand visibility.
Organize campaigns within Walmart Connect for granular budget control and broader reach, directing ad spend toward the most relevant healthcare segments to maximize impact.
Improve the Walmart Connect Quality Score to secure premium ad placements and maximize Return on Ad Spend (ROAS), guaranteeing that every dollar invested delivers higher profitability.

Project Limitations

Challenges with Walmart Advertising Strategy, Budget Allocation, and Keyword Optimization

The client offered a wide range of premium medical products but faced several barriers to improving its presence and scaling. Through our audit, we identified the following pre-existing issues:

Ad Strategy Selection

Walmart provides diverse advertising options. The client faced difficulties in determining the most effective strategies for various product categories, making it challenging to balance visibility, budget efficiency, and precise audience targeting.

Bidding & Budget Alignment

Determining appropriate budgets and bidding strategies for a diverse product catalog proved challenging. While high-demand products received aggressive bidding, insufficient budget was allocated to products that could have delivered a strong return. This misalignment in budget distribution limited our client’s ability to fully capitalize on potential opportunities.

Content Gaps & Keyword Optimization

The client faced challenges managing a large volume of high-traffic and long-tail keywords across ads. Aligning product content with a targeted keyword strategy was essential for improving Walmart's rankings. Existing unoptimized content and misaligned keywords were reducing ad efficiency, visibility, and the ability to maintain a competitive edge.

Our Solution

Comprehensive Walmart Advertising Strategy to Maximize Sales and ROAS

To overcome challenges and meet the client’s goals, we implemented a structured, data-driven Walmart advertising strategy to maximize sales and ROAS.

Campaign Strategy & Ad Placement

Our Walmart advertising services focused on driving relevant traffic, improving ad performance, and maximizing ROAS.

Structured campaigns across various ad types (Sponsored Brands, Sponsored Products, Display Ads, and SEM) to target different product categories effectively.
Used both automatic and manual campaigns, where automatic campaigns helped us gather data and increase visibility, while manual campaigns allowed for precise keyword targeting and optimization.
Applied insights from Walmart’s Growth Hub to optimize campaigns, audience reach, and ad placement.
Managed dynamic bidding strategies, with emphasis on high-impact ad placements like Buy Box and Search In-Grid.
Allocated advertising spend efficiently across the client’s product range.

Tactical Deals & Promotions Planning

We leveraged Walmart’s promotional features to create compelling offers that drive immediate action among cost-conscious buyers.

Implemented strategic price drops, clearance sales, and bundles to attract budget-sensitive shoppers.
Rolled out seasonal and event-based discount (e.g. Father’s Day, Black Friday) campaigns to boost sales during peak shopping periods.
Adjusted promotional strategies in real time by tracking deal and coupon redemption rates.

Upgrading Storefront & Brand Presentation

While the client already had a Walmart storefront, our focus was on optimizing the existing structure to drive sales and improve the user experience. Here's what we did:

Streamlined the catalog layout for faster product discovery and easier navigation.
Reorganized product categories to improve search efficiency.
Enhanced product pages with high-quality images, detailed specs, and trust-building elements (e.g., certifications).
Added cross-selling features (“Frequently Bought Together”) to increase Average Order Value (AOV).

Performance Monitoring and Continuous Optimization

Our team ensured every aspect of the campaign drove profitability through ongoing monitoring, detailed reporting, and continuous optimization.

Developed custom reporting dashboards to track vital metrics like CPC, CTR, CVR, and ROAS, providing immediate visibility into campaigns’ health.
Performed weekly audits to evaluate campaign health, allowing us to quickly address underperforming areas and refine spend efficiency.
Continuously optimized ad spend, keyword targeting, and product listings through ongoing data analysis to consistently improve the total return on investment.
Reallocated funds from low-performing items to high-profit categories, ensuring the budget was concentrated on the more profitable products.
Provided transparent, actionable reporting that linked advertising performance directly to increased sales and overall account growth.

Key Performance Indicator	Sept – Feb	March – August	Growth Percentage
Total Units Sold	1,568	4,500	+187%
Total Orders	1,730	5,104	+195%
Gross Revenue	$33,602.73	$74,598.06	+122%

Driving 195% More Orders and 122% Higher Revenue with Walmart Marketplace Advertising Management for a Medical Supplies Distributor