84%
Revenue Growth
65%
Higher Google Ads Conversions
187%
Sales Growth on Amazon
Service
Platform
Client Overview
With over six decades in the professional supplies industry, this US-based retailer had built a catalog of rubber stamps, embossing seals, and notary products tailored to credentialed professionals across legal, engineering, and architectural sectors. The company designed its products to precision specifications, commanding a loyal, repeat-purchase customer base.
As eCommerce became the primary route to market for specialty products, the company launched a web storefront and opened selling accounts on Amazon and eBay to extend its established market presence into online sales growth.
Business Objective
The client needed structured support to improve performance across key digital channels. This included optimizing marketplace listings, strengthening on-page SEO, improving website performance, rebuilding Google Ads execution, and developing a keyword strategy that could support both organic visibility and paid campaign efficiency.
Key Challenges
A review of the client’s online presence revealed multiple issues across marketplaces, the website, and paid campaigns. Key challenges included the following:
Solution Delivered
All product listings across Amazon and eBay were audited and fully rewritten. Titles and descriptions were restructured for both clarity and SEO value, images were brought into compliance with platform specifications, and high-intent keywords were incorporated throughout each listing to improve discoverability and click-through rates.
The team conducted a detailed analysis of the client's top competitors, mapping their backlink profiles, marketing strategies, pricing models, and social media activity. Automated scraping tools were used to capture live pricing and performance data at scale, with findings informing both organic and paid media decisions.
A comprehensive keyword research exercise identified the highest-value search terms by volume, intent, and competitive difficulty. Keywords were prioritized by conversion potential and allocated across organic, paid, and marketplace channels to ensure consistent targeting throughout the campaign.
The team strengthened the client’s organic search performance by addressing key on-site and off-site SEO priorities.
On the website, this included implementing schema.org structured markup, rewriting meta titles and descriptions, applying canonical tags to manage duplicate content issues, and resolving errors flagged in Google Search Console.
Off the site, the team ran a targeted link-building program through outreach to relevant authoritative websites, securing guest posting placements that improved backlink strength and generated qualified referral traffic.
Google Ads campaigns were rebuilt from scratch. Keyword selection was repositioned around verified buyer intent, bidding strategies were restructured to maximize return on spend, and ad copy was rewritten to resonate with the buyer segment—resulting in measurable improvements in quality score and conversion rate.
Two specialists were assigned full-time to the client's Amazon account. In addition to SEO work on existing listings, they developed A+ content for high-priority product pages and managed a regular Amazon Posts schedule to sustain brand visibility and buyer engagement between ad placements.
New products were continuously uploaded and optimized across Amazon, eBay, and Etsy. Each listing was built with keyword-rich copy, compliant formatting, and high-quality product imagery—designed to maximize discoverability, reduce bounce rate, and increase purchase conversion.
Business Impact
Encouraged by the following performance gains across channels, the client extended the engagement and brought a second website under the same SEO and paid promotion scope:
Website Performance
Growth in total website sales
Increase in number of website orders
Increase in organic traffic
Growth in new users
Google Ads Performance
Revenue generated through Google Ads
Increase in Google Ads revenue
Improvement in Google Ads conversions
Improvement in return on ad spend
Amazon Performance
Increase in total Amazon sales
Growth in Amazon order volume
Increase in units sold on Amazon
Advertising cost of sales recorded
Get In Touch
SAMM Data provides end-to-end eCommerce marketing support, including PPC, SEO, and CRO, led by specialists with hands-on expertise in campaign efficiency, search visibility, conversion performance, and channel-level revenue growth.
Email us at info@sammdataservices.com to request a free demo.