eCommerce PPC
Agency
Test Every Campaign. Track Every Metric. Optimize Every Opportunity.
Test Every Campaign. Track Every Metric. Optimize Every Opportunity.
Your ad budget isn't the problem. How you're spending it is.
Frustrated seeing limited returns on your ad spend? Most agencies treat PPC like a creative exercise. At our eCommerce PPC management company, we focus on a data-driven, results-oriented approach—supported by continuous analysis, rigorous testing, and a deep understanding of algorithms.
When you need measurable improvements in impression share, click-through rate, and conversion rate—not unsupported claims—we deliver tangible, verifiable results. Our transparent reporting and data-backed recommendations show exactly how your campaigns improve over time. Our eCommerce PPC strategy is clear: cut costs, find customers, and drive sales.
Partner with us if you:
Place your products in front of high-intent shoppers the moment they search, capturing demand immediately.
Reach customers based on search intent, demographics, shopping behavior, and purchase history for maximum relevance
Optimized ad copy, product titles, and extensions that drive more qualified clicks at lower costs.
Build awareness across Search, Shopping, and Display networks to dominate your category and reach new markets.
Drive shoppers who are ready to buy—not just browsers—through intent-based keyword and audience strategies.
Complete visibility into how every dollar spent translates to revenue through detailed conversion tracking and attribution.
Our eCommerce PPC consultants analyze your competitive landscape, pricing strategies, and seasonal demand patterns to identify opportunities where your products can win visibility. Our team evaluates competitor ad positioning, promotional tactics, and market share to inform campaign strategy and budget allocation.
We conduct comprehensive keyword analysis to identify search terms that drive qualified traffic at profitable cost-per-click rates. We combine data from Google Keyword Planner, SEMrush, Search Console, and other tools to categorize keywords by intent. We map keywords to specific product categories, analyze search volume trends, assess competition levels, and evaluate historical CPC data to build an effective targeting list.
As a part of eCommerce PPC services, we manage and optimize bids across all campaign types to maximize return on ad spend. We select and execute the right bidding model—manual, automated, or AI-driven Smart Bidding, based on campaign goals and data maturity. With our eCommerce PPC agency, every bidding strategy is tested, analyzed, and refined to maintain profitability as competition and platform dynamics change.
We optimize landing pages to ensure that paid traffic converts efficiently after the click. We examine page load speed, mobile responsiveness, navigation structure, form friction, and message alignment between ad copy and landing page content. Using Google Analytics, heatmap analysis, and session recordings, we track where users drop off, which elements drive engagement, and what checkout obstacles reduce conversion rates.
We write ad copy that drives clicks from qualified buyers while maintaining high Quality Scores. We analyze competitor ads, identify your unique selling points, and structure headlines and descriptions around search intent. We include target keywords in headlines, highlight product benefits and promotions, and write clear CTAs. We continuously test messaging & structure to identify the variations that generate the strongest engagement and conversion rates.
We actively monitor and improve Quality Scores across all campaigns to reduce cost-per-click and improve ad visibility. Our process focuses on optimizing the three core components of Quality Score—expected CTR, ad relevance, and landing page experience—through structured testing, keyword alignment, and continuous refinement of ad and landing page performance.
We identify specific on-site elements to test—like CTA placement, headline variations, and form field length—and set up controlled A/B tests to measure real conversion impact. Results are tracked against key metrics such as bounce rate, form completion rate, and checkout drop-offs. Based on findings, we implement proven changes directly into live pages, re-test performance, and roll successful variations into all relevant campaigns for continuous improvement.
We track campaign performance metrics that directly impact profitability and provide transparent reporting on how ad spend generates revenue. Our team monitors key metrics daily—impressions, clicks, conversions, CPA, and ROAS—and delivers weekly performance summaries plus detailed monthly reports. We set up conversion tracking, attribution models, and custom dashboards so you see exactly which campaigns, keywords, and audiences drive sales.
3B +
in sales generated for clients.
25+
years managing eCommerce PPC stores
42%
average reduction in cost per acquisition (CPA) within the first 90 days
800+
active campaigns managed monthly across Google, Meta, Microsoft, and marketplaces
3500+
eCommerce brands managed
5.2x
average ROAS across paid channels
Product-focused campaigns that display your catalog directly in search results with pricing, images, and merchant information. We optimize product feeds for better data quality, structure campaigns using Smart Shopping and Performance Max for automated bidding, and refine negative keywords to eliminate wasted spend. Our management focuses on category-specific bid adjustments and continuous performance analysis to allocate budget to high-return products.
Text-based campaigns targeting high-intent keywords across Google's search network. We structure ad groups by product category and intent to improve Quality Scores and reduce CPC, while testing multiple ad variations and managing extensions like sitelinks and callouts. Weekly search term analysis identifies new keyword opportunities and negative keywords that filter irrelevant traffic.
Visual campaigns across Google's Display Network reaching potential customers as they browse millions of websites and apps. We build audience segments based on demographics, interests, and custom intent, then test responsive display ad variations to identify top performers. Our management includes contextual placement targeting, manual site exclusions, and view-through conversion tracking to measure post-impression impact.
Platform-native campaigns leveraging detailed audience data and visual formats to reach customers during social browsing. We build lookalike audiences from customer lists, test creative formats across feed, stories, and video placements, and implement platform-specific tracking. Our focus is on testing audience segments and creative variations to identify the most cost-effective acquisition paths on each platform, like Facebook, LinkedIn, TikTok, etc.
Strategic campaigns targeting previous site visitors across Search, Display, and Social platforms. We segment audiences by behavior—cart abandoners, product viewers, past purchasers—and create sequential messaging based on days since last visit. Dynamic remarketing displays specific products each user viewed, while frequency caps prevent ad fatigue, and conversion window optimization focuses on recent visitors.
As a part of eCommerce PPC services, we manage marketplace advertising campaigns, focusing on performance optimization across Amazon PPC, Walmart Advertising, and eBay Promoted Listings. Our process includes structuring campaigns, optimizing bids and keywords, and refining targeting based on performance data. We focus on lowering ACoS while improving TACoS to ensure ads contribute to both immediate and long-term profitability.
We manage Microsoft Ads (formerly Bing Ads) to capture additional high-intent search traffic beyond Google. Campaigns are structured to mirror proven Google Ads frameworks while being optimized for Microsoft’s unique audience and search behavior. We tailor bidding, ad copy, and targeting for desktop-heavy and B2B segments where Microsoft performs strongly.
Our PPC audit identifies exactly where your campaigns are at fault and what to fix.
What we analyze:
What you receive:
Our eCommerce PPC agency gives a detailed performance analysis showing current budget waste, missed opportunities, and specific optimization recommendations. No generic suggestions—just data-backed fixes for your specific campaigns.
Most agencies report metrics. We optimize them. As a leading PPC agency for eCommerce, we ensure that every campaign decision is driven by real-time performance data, tracking the metrics that directly impact visibility and profitability. We monitor & adjust campaigns daily, ensuring every dollar you spend delivers the expected results.
We track Impression Share and Lost Impression Share to ensure you're not missing opportunities due to budget caps or low bids.
We monitor Click-Through Rate (CTR) and Quality Score to measure ad relevance and reduce wasted impressions.
We optimize Cost Per Click (CPC) through bid management and Quality Score improvements to lower acquisition costs.
We analyze Conversion Rate and Cart Abandonment Rate to identify where users drop off and what's blocking sales.
We measure Return on Ad Spend (ROAS), Cost Per Acquisition (CPA), and Total Advertising Cost of Sale (TACoS) to ensure profitability at every level.
We track Average Order Value (AOV) and Customer Lifetime Value (CLV) to optimize for high-value segments and repeat buyers.
1
We conduct a comprehensive technical audit of your existing accounts (or competitive research for new accounts), execute an NDA to protect your data, and develop a performance improvement roadmap.
2
You're assigned a dedicated project manager and specialist team who build or restructure campaigns according to the approved strategy, implement proper tracking infrastructure, and prepare for launch.
3
Campaigns are launched with daily monitoring, weekly optimization cycles, and transparent monthly reporting showing exactly how performance improves against baseline metrics.
With over 25 years of experience, SAMM Data has helped countless eCommerce brands scale profitably and achieve their advertising goals. Whether you’re looking to build a long-term growth strategy or run high-impact seasonal PPC promotions, our experts bring together data-driven insights, advanced automation, and human-led optimization to deliver consistent results.
Here’s what sets our eCommerce paid search agency apart:
We leverage AI-driven automation to handle bid optimization, audience targeting, and budget allocation at scale—while category experts provide strategic oversight, creative direction, and judgment calls that algorithms can't make.
Our global team operates across all time zones, ensuring your campaigns receive real-time monitoring and optimization. Whether you need immediate response during peak traffic hours or daily performance updates synced to your business hours, we're available when needed.
Our specialists have deep experience in your product category. This means faster optimization cycles, smarter budget decisions, and strategies built on what actually works in your niche, not generic best practices.
We are an ISO 27001-certified company. Your campaign data, customer information, and proprietary strategies are protected through signed NDAs, secure access protocols, and strict internal data handling policies.
We keep you updated on project progress. Our reports break down ROAS by campaign, keyword, and product, highlight what's working and what's not, and include clear action plans so you always know where your budget goes and why.
Our team is well-versed in the leading tools for managing, optimizing, and scaling PPC campaigns, including SEMrush, Google Analytics, AMC, DSP, and more. With our expertise in these tools, we ensure your campaigns run efficiently and drive sustainable growth across all digital channels.
Schedule a free consultation to discuss your goals, challenges, and how we can improve your ROAS. Write to us at info@sammdataservices.com.
Most clients see measurable improvements within the first 30 days through immediate fixes like negative keyword additions, bid adjustments, and Quality Score optimizations. Significant improvements in CPA are typically seen after a full campaign restructuring, A/B testing cycles, and audience refinement. The timeline depends on account history, budget size, and the current performance baseline.
We can run PPC ads on a variety of leading platforms and marketplaces, including Amazon, Shopify, Magento, Walmart, TikTok, Facebook, and more. Whether you're looking to increase visibility on major search engines, target shoppers on social media, or advertise directly on eCommerce platforms, we tailor strategies for each platform to help you reach your target audience and maximize ROI.
Yes, as a top eCommerce PPC management agency, we offer programmatic advertising as part of our eCommerce PPC services. By using automated technology and AI-driven insights, we optimize ad placements across multiple platforms, ensuring your ads are shown to the right audience at the right time. This method allows for precise targeting, real-time optimizations, and improved ROI, enhancing your overall campaign efficiency.
We structure campaigns to minimize internal competition through strategic keyword segmentation, priority-based budget allocation, and negative keyword overlap. For Shopping vs. Search campaigns targeting identical products, we adjust bids and placement to ensure each campaign targets different stages of the buyer journey.
You receive weekly performance summaries highlighting key metric changes, monthly reports with detailed ROAS breakdowns and revenue attribution, and immediate alerts for significant performance shifts. Your dedicated project manager is available during your business hours for questions, strategy discussions, or urgent optimizations.
Yes. We integrate seamlessly with internal teams, providing strategic guidance, technical execution, or hands-on training depending on your needs. Many clients partner with us to supplement in-house resources during peak seasons, launch new product lines, or handle complex platform-specific campaigns (like Amazon PPC) that require specialized expertise.
Yes. Poor feed quality destroys Shopping campaign performance. We audit product titles, descriptions, images, and attributes to ensure they align with Google's requirements and search intent. We optimize category assignments, add missing GTINs, fix disapproved products, and structure custom labels for strategic bidding.
We require admin access to advertising platforms (Google Ads, Amazon Advertising Console, Meta Business Manager, etc.) and view access to Google Analytics or your analytics platform for conversion tracking verification.
We build audience segments by analyzing your customer data (purchase history, AOV, product preferences) and creating lookalike audiences from high-value buyers. We layer in behavioral signals like in-market audiences, custom intent based on competitor research, and remarketing segments (cart abandoners, product viewers, past purchasers). Each segment receives tailored messaging, bid adjustments, and creative based on their intent level and buying behavior—eliminating broad targeting that wastes budget on low-intent users.
Geo-targeting allows us to tailor your PPC campaigns based on the geographic location of your customers. Whether you're focusing on a specific city, region, or expanding globally, we adjust bids, ad copy, and promotions to match local preferences and demand. By optimizing your campaigns for specific markets, we ensure that your ads are seen by the right audience in the right location, maximizing conversions while minimizing wasted spend.
Just fill out the form and we will call you back. Or you can contact us via: info@sammdataservices.com.