Growth-Focused eBay Advertising Agency

  • End-to-end eBay campaign setup, tracking, and reporting
  • Bid management leveraging machine learning algorithms and human expertise
  • A/B and Multivariate testing for conversion optimization
  • Campaign structure optimization aligned with eBay's Best Match algorithm
  • Transparent reporting with measurable growth metrics

ACoS Increasing, ROAS Plateauing? - eBay Advertising Services to Improve Profit Margins

If your advertising costs continue to rise while conversions remain low, the issue often lies not in your products but in how your eBay campaigns are structured. Ineffective bid strategies, poor keyword targeting, and incorrect budget allocation silently erode profitability.

With our eBay advertising services, we identify and eliminate these gaps — restructuring campaign architecture, improving ad creative performance, and managing bids to keep ad spend efficient and drive higher returns. Leveraging data-backed strategies, advanced analytics, and eBay advertising specialists, we help sellers struggling with:

Poor Conversion Rates

Driving traffic but failing to convert due to poor pricing, weak descriptions, or low-quality listings.

Ad Fatigue

Repetitive ads that lose appeal, reducing CTR and engagement over time.

Misallocated Budgets

Overspending on underperforming campaigns or misaligned budgets, cutting into ROI.

Ineffective Keyword Strategy

Overusing broad keywords, neglecting niche or long-tail terms, and missing negative keywords, leading to wasted clicks.

Inefficient Targeting

Undefined audience segments, generic demographics, and missing out on remarketing or audience segmentation to reach high-intent buyers.

Maximizing Performance Across Every Format with Professional eBay Sponsored Ad Management

eBay Promoted Listing Management

(Promoted Listing Advanced + Promoted Listings General/Standard)

We deploy cost-per-click-based campaigns (Promoted Listing Advanced) when you need strict control over keywords, bids, and top-of-search visibility (typically for launches, hero SKUs, and competitive categories). Cost-per-sale campaigns (Promoted Listing Standard) are utilized to enhance reach across the catalog with lower risk.

For Promoted Listing campaigns, our eBay advertising specialists handle:

  • Campaign structuring by SKU priority and profit margin.
  • Unified strategy to prevent CPC vs CPS campaign cannibalization.
  • Keyword targeting, match types, and negative keywords.
  • Placement strategy for top-of-search and listing-page coverage.
  • PDP (product detail pages) optimization recommendations to improve conversion efficiency.
  • Rapid A/B testing and continuous bid optimization.
  • Cohesive reporting showing combined PLA + PLS impact.

eBay Promoted Listing Management

(Storewide Campaigns Driving Cohesive Brand Visibility)

We leverage eBay Promoted Store campaigns to feature your entire storefront across eBay's marketplace, driving traffic to your store rather than to individual listings. Through these campaigns, we improve brand recognition, increase cross-category sales, and capture buyers at the discovery stage before they've narrowed down to specific products.

For eBay Promoted Store campaigns, we manage:

  • Store-level campaign strategy targeting brand discovery.
  • Budget allocation across store categories to prioritize high-margin or strategic product lines.
  • Placement optimization for store visibility in search results.
  • Performance tracking by store section to identify which categories drive the highest engagement.
  • Seasonal campaign adjustments to align with inventory priorities and promotional calendars.
  • Cross-listing traffic analysis, measuring how store promotions influence product-level conversions.

eBay Offsite Ad Management

(Off-eBay Ad Solutions for External Traffic & Improved Conversions)

We use eBay offsite ads to promote eligible listings across external channels, including Google (Search, Shopping, YouTube, Maps), Facebook, Instagram, and other key ad networks and partner sites, to access new customer segments, expand geographic reach, and diversify traffic sources.

Our eBay offsite ad management approach includes:

  • Campaign creation and ongoing management through eBay's “Promote Offsite” feature within the advertising dashboard.
  • SKU selection based on price position, margin, and competitiveness.
  • Tracking and attribution reporting for external traffic and conversions.
  • Retargeting strategies to re-engage shoppers who left before purchasing.
  • Insights on external acquisition cost and cross-channel performance to identify which medium drives the best performance.

eBay Display Ads Management

(Visual Ads Driving Category-Level Visibility)

Leveraging Display ads, we position your brand across eBay's ecosystem through visual banner placements, reaching shoppers during active browsing and consideration phases. We combine smart audience targeting with creative storytelling to keep your brand visible across category pages, competitor listings, and other discovery points across the marketplace.

Our eBay advertising experts handle:

  • Custom creative development, including banner designs, lifestyle images, 3D product models, and other visual assets.
  • Advanced audience targeting based on browsing behavior, purchase history, and category affinity.
  • Strategic placement optimization across search results, category pages, and competitive listings.
  • Campaign performance analysis measuring brand lift, traffic generation, and downstream conversion impact.

Scale Performance While Protecting Margins With eBay PPC Management

Profitable eBay advertising requires a strategic balance—maximizing visibility while protecting margins, scaling high-performing ads while testing new opportunities, and coordinating multiple ad formats without wasting budget.

Our eBay advertising agency strikes a balance through:

Format-specific budget allocation

Distributing spend across Promoted Listing Advanced, Promoted Listing Standard, Offsite, and Display based on product goals and performance potential

Margin-aware SKU segmentation

Grouping high-margin products for lower bids, while reserving higher bids for fast-selling SKUs to maximize ROI without exhausting the budget.

Strategic campaign structuring

Grouping products by category, price point, seasonality, or conversion history for targeted optimization

Hybrid targeting strategies

Balancing broad marketplace visibility with precision keyword targeting

Dynamic budget reallocation

Shifting spend toward proven performers while maintaining strategic coverage across your catalog

Full-Funnel eBay Advertising Services to Increase Conversions and Lower Cost Per Sale

Our eBay PPC management services span the entire campaign lifecycle: strategic planning aligned with your catalog and goals, campaign setup and structuring, bid and budget management, and continuous performance optimization.

eBay Campaign Analysis and Strategy Development

We assess your complete advertising landscape—analyzing product potential, competitive positioning, and existing performance gaps to identify opportunities and build custom strategies that align ad spend with profitability goals. Our approach ensures campaigns are structured for sustainable growth, not short-term visibility.

Our eBay advertising consulting team:

  • Analyzes existing campaigns to identify inefficiencies in bid strategies, budget allocation, keyword targeting, and product selection.
  • Evaluates competitor ad strategies, CPC trends, and market saturation by category.
  • Creates target keyword lists based on search volume, buyer intent, and competitive opportunity.
  • Identifies SKUs to prioritize based on margins, conversion potential, and search demand.
  • Establishes performance benchmarks for ACoS, ROAS, conversion rates, and visibility metrics.
  • Determines optimal ad format mix across Promoted Listings Advanced, Standard, Offsite Ads, and Display campaigns.

eBay Campaign Creation and Optimization

Our eBay marketing services cover both campaign creation and optimization for long-term profits. We create well-structured campaigns across all ad formats and optimize your existing ads through systematic testing, keyword optimization, and data-driven adjustments to continuously improve conversions and profit margins.

Our eBay sponsored ads management team:

  • Creates format-specific campaigns across Promoted Listings Advanced, Standard, Promoted Stores, and Offsite Ads.
  • Implements comprehensive keyword targeting, including exact, phrase, and broad match strategies.
  • Designs campaigns by product category, performance, and advertising goals (brand awareness, lead generation, sales).
  • Optimizes ad creatives, placements, and PDP elements to improve CVR (conversion rate).
  • Refines negative keyword lists and targeting parameters to maintain ad relevance and reduce CPC waste.

eBay Budget and Bidding Management

We manage spend distribution across all ad formats and implement intelligent bid strategies that balance visibility goals with margin protection. Our eBay PPC management approach combines automated bid optimization with strategic human oversight to optimize ad spend while maintaining competitive positioning.

Our eBay pay-per-click advertising team:

  • Implements dynamic bid adjustments based on real-time performance, competition, and conversion data.
  • Allocates advertising budgets strategically across campaign types, product tiers, and seasonal priorities.
  • Executes dayparting and scheduling strategies to capture high-intent traffic during peak conversion windows.
  • Controls budget pacing to prevent premature depletion or underutilization that wastes visibility opportunities.
  • Reallocates budgets systematically from underperforming campaigns to high-return opportunities.
  • Scales budgets proactively for peak selling periods and promotional events.

eBay Campaign Monitoring and Reporting

Through continuous eBay campaign monitoring and reporting, we transform raw data into actionable business intelligence. Our detailed campaign reports provide a comprehensive overview of spend, returns, and a plan for continuous improvement.

Our eBay marketing team:

  • Tracks key metrics, including ACoS, ROAS, conversion rates, click-through rates, and impression share across all campaigns.
  • Benchmarks performance against category averages and competitive standards.
  • Analyzes attribution to separate organic sales from advertising-driven conversions.
  • Flags spend inefficiencies early and adjusts campaigns before costs escalate.
  • Tracks SKU-level performance to identify top performers and optimizes promotion rules and bidding priorities.
  • Provides transparent reports showing contribution to revenue, margin, and total account health.

Already Advertising on eBay?

Get a comprehensive analysis of your active campaigns and discover where you're losing money—and how to fix it.

  • Campaign performance audit across all ad formats
  • ACoS reduction and ROAS improvement opportunities
  • Competitive positioning gap analysis
  • Custom optimization roadmap with prioritized actions

New to eBay Advertising?

We'll build your advertising strategy from scratch and establish a foundation for profitable, scalable growth.

  • Strategic campaign setup and optimization
  • Keyword research and targeting strategy
  • Budget allocation and bidding recommendations
  • Campaign management and reporting

The Proof is in the Performance: Explore Our Real Client Stories

SAMM Data: A Leading eBay Advertising Agency for Growth-Focused Businesses

As a leading eBay PPC management agency, we’ve earned our reputation by addressing the challenges sellers face most — rising ACoS, stagnant growth, inefficient ad spend, and a lack of an overarching strategy. Our approach is pragmatic and straightforward: Identify what's not working, fix underlying issues, implement proven optimization techniques, and scale profitably.

Category Specialists with Niche Expertise

Category Specialists with Niche Expertise

Our team has managed eBay campaigns across various product categories, so we understand the challenges specific to your niche. We use category insights and performance data to fine-tune targeting, bidding, and creatives, ensuring your ads capture the right traffic and drive more conversions while protecting margins.

ISO-Certified for Data Security

ISO-Certified for Data Security

Our eBay marketing agency is ISO 27001 certified for data security, ensuring full protection of your account, campaign, and business information. We operate under strict NDAs and enforce industry-leading protocols, including end-to-end encryption, proxy protection, and role-based access controls to uphold data integrity.

Advanced AI-Assisted Bid Strategy with Human Oversight

We combine machine-learning algorithms with human oversight for real-time bid optimization and nuanced decision-making. AI handles rapid CPC adjustments based on performance patterns, while experienced specialists manage strategic direction, competitive positioning, and margin-aware budget allocation to ensure maximum profitability.

Dedicated Project Manager for Regular Reporting

Every project is overseen by a dedicated manager, who provides proactive updates, transparent reporting, and actionable insights. We provide complete visibility into key campaign metrics, ad performance, and recommendations — ensuring informed decision‑making and accountability.

Trusted by Emerging Sellers and Established Brands

We've managed eBay advertising campaigns for businesses at every scale—from startups spending $500/month to established sellers investing $5,000+ monthly. We tailor strategies to your budget, goals, and current business stage.

Proven eBay Advertising Expertise Across Multiple Niches and Verticals

We’ve managed eBay pay‑per‑click advertising campaigns for brands across diverse product lines. We leverage our multi-category expertise to rapidly assess your competitive landscape, identify optimization opportunities, and deploy proven strategies tailored to your product type, margins, and market positioning.

  • Health & Personal Care
  • Clothing, Shoes & Jewelry
  • Electronics & Gadgets
  • Toys & Games
  • Home & Kitchen
  • Sports & Outdoors
  • Automotive
  • Pet Supplies
  • Baby Products
  • Arts, Crafts & Sewing
  • Industrial & Scientific
  • Tools & Home Improvement
  • Computers & Accessories
  • Office Products
  • Industrial Supplies

Stop Wasting Ad Budget. Start Scaling Profitably

No more mediocre results from campaigns that drain budget without delivering proportional growth. Partner with our eBay PPC management company for structured advertising frameworks, data-driven optimisation, and performance reporting that drives sustainable profitability. Share your requirements with our team at info@sammdataservices.com.

Have More Questions Related to eBay Advertising Services?

We’ve Got You Covered!

Our eBay advertising agency tracks comprehensive performance data across all campaign elements, but prioritizes the metrics that actually impact your bottom line. Our reporting includes several metrics, such as:

  • ACoS (Advertising Cost of Sale) and ROAS (Return on Ad Spend)
  • Impressions, clicks, and click-through rates (CTR) by ad format and SKU
  • Cost-per-click (CPC) and total ad spend by campaign type
  • Conversion rates and total conversions (orders generated)
  • SKU-level profitability showing which products deliver positive returns
  • Format comparison (PLA vs. PLS vs. Offsite vs. Display)
  • Attribution analysis measuring true incremental impact

Yes. Alongside eBay PPC management services, we offer dedicated eBay SEO consulting to improve organic listing visibility and ranking. Our team analyses product titles, item specifics, and keyword optimisation to enhance search relevance and long‑term sales performance.

If a listing becomes suppressed or flagged, we pause ads immediately and troubleshoot the issue through eBay listing optimization consulting. We review missing item specifics, category issues, restricted words, or condition-related issues. Once the listing is fixed, we reactivate campaigns to resume visibility without long gaps. This keeps your ads running smoothly and protects your overall campaign performance.

Absolutely. Paid campaigns deliver their best results when supported by a strong organic presence. Our eBay PPC agency aligns advertising strategy with ongoing listing and store optimisation to build a cohesive growth framework. Through coordinated keyword research, title and attribute refinement, and data‑driven performance tracking, we ensure your organic visibility strengthens paid campaign efficiency — improving CTRs, conversion rates, and overall marketplace rank.

Yes. As part of our eBay marketing services, we continuously test and refine ad creatives and listing elements to improve campaign performance. Our team evaluates how variations in product titles, main images, bullet points, and pricing presentation impact click‑through and conversion rates. By running structured A/B tests and analysing engagement data, we identify the combinations that attract more qualified traffic and drive higher return on ad spend (ROAS).

Yes, we provide comprehensive eBay reseller consulting services for sellers requiring end‑to‑end marketplace guidance or account management support. This includes store setup, policy configuration, inventory alignment, branding, and listing optimisation — helping resellers operate efficiently and scale sustainably.

Yes, absolutely. You will have complete control over your eBay Seller Hub and advertising accounts. We manage campaigns on your behalf, but you can view all changes, performance data, and campaign details in real-time.

Yes. We manage campaigns for sellers with multiple eBay accounts and across international eBay marketplaces (eBay.co.uk, eBay.de, eBay.com.au, etc.). Our eBay PPC management agency complies with regional advertising regulations and provides tailored strategies for each account and marketplace, ensuring optimal targeting and bidding for maximum visibility and conversions.

Get In Touch

Just fill out the form and we will call you back. Or you can contact us via: info@sammdataservices.com.