Amazon Advertising Agency

Drive More Conversions, Lower Your ACoS, and Dominate Your Category with Expert PPC Management

Amazon PPC Services

Scaling business through PPC on Amazon requires more than aggressive bidding; it demands a strategy that preserves margins. Most sellers face rising CPCs, saturated niches, and the continuous drain on profits from unoptimized spend.

Executing a successful PPC strategy requires answering critical questions:

  • Which keywords convert vs. which ones waste spend?
  • What's your maximum bid before profitability benchmarks?
  • How do you scale campaigns without inflating ACoS?
  • When should you adjust bids to capture peak conversion windows?

If you are tired of agencies that prioritize surface metrics or 'set-and-forget' management, which ignore your actual TACoS, you need a partner who takes a hands-on approach to your ad spend, ensuring every investment drives meaningful returns.

We provide data-driven Amazon PPC management services focused on incremental growth and long-term profitability. With relevant keyword research, precise bid automation, and dayparting strategies, we eliminate wasted spend and capture high-intent traffic. Our team handles campaign setup & structure and stays up to date on algorithm shifts & marketplace’sadvertising policies, giving you the bandwidth to focus on core tasks while we drive your market share.

30%

Average reduction in ACoS

$90M+

Managed Revenue on Amazon

5X

Average Return on Ad Spend (RoAS)

$500K+

Saved in Ad Spend Through Strategic Budget Allocation

Reduce Costs & Maximize ROI with Full-Service Amazon Advertising Services

Amazon PPC Keyword Research & Optimization

As a leading Amazon PPC advertising agency, we conduct in-depth research to identify high-converting keywords and continuously optimize your campaigns to ensure every dollar spent drives valuable traffic. By leveraging industry-leading tools (Helium 10, Jungle Scout, SEMrush, Amazon’s Keyword Tool, and Search Term Reports), we ensure your ads target the most relevant, high-intent search terms.

  • Perform comprehensive keyword research to uncover high-volume, low-competition keywords.
  • Identify negative keywords to prevent wasted spend.
  • Optimize existing campaigns with high-performing keywords.
  • Regularly update keyword lists to align with seasonal trends and algorithm changes.
  • Conduct keyword bid adjustments for maximum profitability.
  • Use competitor analysis to discover untapped keyword opportunities.
  • Implement long-tail keywords to improve targeting and capture niche audiences.

Amazon Ad Copywriting

As part of Amazon PPC marketing services, we create ad copy that focuses on crafting compelling, relevant, and conversion-driven content aligned with your audience's intent. We create persuasive headlines and descriptions that drive clicks, improve your Quality Score, and ultimately drive better ROI.

  • Write high-converting, Amazon-optimized ad copy tailored to your target audience.
  • Craft compelling headlines that grab attention and increase click-through rates.
  • Develop clear, concise product descriptions that highlight key features and benefits.
  • A/B test ad copy variations to identify the most effective messaging.
  • Align copy with high-converting keywords from our research for optimal relevancy.
  • Ensure compliance with Amazon’s ad guidelines to avoid disapprovals.
  • Monitor and refine ad copy based on performance data.

Amazon PPC Campaign Creation and Management

Our Amazon advertising company creates and manages PPC campaigns that deliver measurable results across various ad types. From Sponsored Products to Sponsored Brands and Sponsored Display, we craft targeted campaigns tailored to your product's needs. Our expertise spans all bidding options to deliver the best return on investment and optimize your budget.

  • Adjust bids based on performance data to optimize for high-converting keywords and products
  • Use keyword targeting, product targeting, and audience-based targeting for precise reach.
  • Adjust bids regularly to align with performance and peak sales periods.
  • Create optimized ad copy and visuals to boost engagement and click-through rates.
  • Monitor performance continuously, adjusting based on key metrics like ACoS and RoAS.
  • Conduct A/B testing to identify the best-performing ad elements.
  • Align promotional campaigns with Lightning Deals, coupons, and seasonal events for maximum impact.
  • Provide detailed performance reports with actionable insights for further Amazon ads optimization.

Amazon Ads Bid Management and Budgeting

As a leading Amazon PPC management agency, we focus on strategic bid adjustments and smart budget allocation to optimize your ad spend and maximize return on investment. By leveraging data-driven insights and real-time performance tracking, we fine-tune bids and strategically allocate your budget to the most valuable keywords and products, preventing wasted spend and maximizing conversions.

  • Set and manage daily, weekly, and monthly campaign budgets to align with your goals.
  • Implement dynamic, fixed, and automatic bidding strategies for maximum ad exposure and ROI.
  • Monitor and control spend to prevent overspending and keep ACoS in check.
  • Allocate budget to the highest-performing campaigns and products for optimal results.
  • Seasonal budget scaling for Prime Day, Q4, and category-specific peak periods.
  • Track and manage campaign pacing to ensure consistent performance.
  • Provide transparent reporting on budget usage and campaign performance.

Amazon Ads A/B Testing and Analysis

By testing different ad variations and strategies, we can pinpoint what resonates most with your audience and fine-tune your campaigns to drive higher conversions and improved ROI. Our systematic approach to A/B testing helps identify the most effective elements, such as ad copy, keywords, bidding strategies, and targeting options, ensuring continuous campaign improvement.

  • Test multiple ad creatives, including headlines, product descriptions, and calls-to-action.
  • Compare keyword performance across different targeting options to optimize reach.
  • Experiment with bidding strategies to identify the most cost-effective approach.
  • Evaluate ad placements and time-of-day targeting for maximum impact.
  • Analyze results to refine future campaigns and improve key metrics like ACoS, RoAS, and CTR.
  • Continuously optimize campaigns based on A/B test outcomes for sustained performance.
  • Provide in-depth performance reports and insights for better decision-making.

Landing Page Optimization

As a part of Amazon PPC management services, we focus on enhancing your Amazon product pages to ensure they align with your PPC ads, providing a seamless and compelling user experience. From improving product descriptions to optimizing images and calls to action, we ensure every element on the landing page is designed to maximize conversions and reduce bounce rates.

  • Optimize product titles, descriptions, and bullet points to improve clarity and relevance.
  • Enhance product images and videos for better visual appeal and engagement.
  • Align landing page content with high-converting keywords and ad copy for consistency.
  • Streamline navigation and user experience to reduce friction and increase conversions.
  • Implement clear and compelling calls-to-action (CTAs) that encourage purchases.
  • Test different page elements (such as layout, color schemes, and CTAs) to identify what drives the highest conversion rates.
  • Ensure mobile optimization for a smooth experience across all devices.
  • Provide performance analysis to continuously refine landing page elements based on customer behavior and data.

Performance Monitoring & Reporting

As a part of our Amazon paid ads management services, we track key performance metrics in real time, analyze trends, and provide in-depth reports to ensure your campaigns are continually optimized for maximum ROI. Through proactive performance analysis and timely optimizations, we drive continuous improvements and ensure long-term campaign success.

  • Monitor key metrics like ACoS, TACoS, RoAS, CTR, and conversion rates in real-time.
  • Track campaign performance across different ad types and keywords.
  • Identify underperforming ads and optimize them to improve results.
  • Provide actionable insights and recommendations based on data analysis.
  • Tracking & reporting of budget spend, bid adjustments, and performance fluctuations.
  • Adjust campaigns in response to real-time performance data to maximize efficiency.
  • Offer monthly or weekly reports for easy performance tracking.

Conversion Rate Optimization

Conversion Rate Optimization (CRO) is essential for maximizing the effectiveness of your PPC campaigns. At our Amazon advertising agency, we focus on improving the entire customer journey by optimizing your listings, ads, and landing pages to encourage higher conversions. Our CRO strategies are data-driven, using performance insights to test and refine elements that boost sales, enhance user experience, and lower costs.

  • Analyze user behavior and funnel performance to identify conversion bottlenecks.
  • Optimize product listings with better descriptions, images, and CTAs.
  • Test various landing page elements, including design, copy, and offers, to improve user engagement.
  • Improve page load speed to enhance customer experience and reduce bounce rates.
  • Focus on mobile optimization for increased conversion potential.
  • Continuously monitor and optimize your campaigns for sustained growth in conversion rates.

Which Challenge Sounds Like Yours?

  • "I'm advertising, but something's not working"
  • "I'm ready to start, but I need direction"

We optimize underperforming campaigns and launch new PPC initiatives that deliver profitable results from the start.

Request a Free Audit!

Amazon PPC Management Services Focused on Performance, Not Just Surface Metrics

The Proof is in the Performance: Explore Our Real Client Stories

Amazon Ads Expertise Across All Campaign Types

Amazon Sponsored Product Ads

Sponsored Product ads position your products in search results and competitor pages, targeting high-intent buyers at the point of purchase. We utilize precise keyword segmentation and automated bidding to drive conversions while maintaining profitability. By implementing negative keyword strategies and real-time bid adjustments, we eliminate wasted spend and ensure scalable, cost-effective growth.

Amazon Sponsored Brand Ads

Sponsored Brand ads feature your logo, custom headline, and multiple products at the top of search results, enhancing brand visibility and driving immediate sales. We optimize headlines, product selection, and keyword targeting to increase click-through rates and protect your branded terms. Our approach focuses on high-value, underutilized category keywords to drive both performance and brand authority.

Amazon Sponsored Video Ads

Sponsored Video ads leverage product demonstrations to boost engagement in competitive categories. Our Amazon ad agency tests various video lengths, messaging strategies, and audience targeting to identify the most effective approaches for your ideal customers. By strategically placing videos on search and product pages, we maximize engagement and conversion rates, turning video into a key competitive advantage.

Amazon Sponsored Display Ads

Sponsored Display ads retarget shoppers who have viewed your products or similar items, extending reach beyond search results. We build targeted audience segments based on shopping behavior, competitor views, and category interests, creating a full-funnel advertising approach. Dynamic optimization ensures that Display ads complement Sponsored Product campaigns, capturing demand at every stage of the buyer journey

Amazon DSP Ads

We leverage Amazon’s DSP platform to run programmatic advertising campaigns that reach high-value customers across Amazon's ecosystem and premium third-party sites. By using Amazon’s first-party shopping data, we create highly targeted audience segments, optimizing reach throughout the entire funnel. From acquiring new customers through targeted prospecting to re-engaging cart abandoners with personalized messaging, we ensure your ads are shown to the right people at the right time.

Beyond Standard Reporting: We Leverage Amazon Marketing Cloud Insights

Amazon Marketing Cloud (AMC) delivers advanced analytics that go beyond basic reporting. As a part of our Amazon paid advertising services, we use AMC’s data to uncover customer behavior patterns, assess cross-channel performance, and measure the long-term impact of campaigns. This enables us to create targeted optimization strategies that improve ad precision, reduce waste, and maximize customer lifetime value.

Advanced Insights We Unlock

  • Complete customer journey analysis showing how multiple touchpoints influence conversions

  • Custom audience segments based on actual purchase behavior and engagement patterns

  • Cross-campaign performance data revealing which ad combinations drive the highest ROI

  • Overlap analysis identifying attribution conflicts and budget cannibalization

  • New-to-brand customer acquisition metrics and repeat purchase behavior tracking

Strategic Advantages You Gain

  • Precision targeting based on deep behavioral data, not demographic guesswork

  • Optimized budget allocation across campaigns using multi-touch attribution insights

  • Eliminate wasted spend by identifying when multiple campaigns target the same customers

  • Long-term growth strategies built on customer lifetime value, not just initial conversion

  • Competitive intelligence through category-level benchmarking and trend analysis

Amazon Advertising Services Driven by Intelligent Automation & Strategic Oversight

While many agencies lean heavily on automated tools and AI, we take a different approach. At our Amazon PPC agency, we leverage AI and automation for efficiency—but every strategic decision is guided by advertising specialists who understand your business, your category, and your competition.

AI Handles

Real-time bid adjustments responding to performance fluctuations

Continuous tracking of clicks, conversions, and cost metrics

Budget pacing, ensuring consistent daily spend

Dayparting optimization for peak conversion windows

Automated placement bidding based on conversion probability

AI-assisted ad copy generation for testing variations

Performance anomaly detection and alert notifications

Automated competitor price and ranking monitoring

Report generation and data aggregation

PPC Experts Handle

Campaign structure tailored to your product catalog and goals

Keyword research, selection, and negative keyword strategies

Bid caps and profitability thresholds, preventing margin

Budget allocation based on product priorities and growth opportunities

Creative testing and ad copy refinement for improved CTR

Seasonal planning for Q4, Prime Day, and promotional events

Multi-touch attribution analysis for complete customer journey insights

New product launch strategy

Category expansion and marketplace prioritization decisions

Amazon PPC Ads Agency That Helps You Scale Globally & Optimize Locally

Launching or scaling in international Amazon marketplaces demands more than running the same campaigns—you need localized keyword research, region-specific bid optimization, and competitive analysis tailored to each market. Our Amazon PPC management services cover all major global marketplaces, including:

  • UK flag
    amazon.com
  • UK flag
    amazon.co.uk
  • Canada flag
    amazon.ca
  • Mexico flag
    amazon.com.mx
  • Brazil flag
    amazon.com.br
  • Germany flag
    amazon.de
  • Spain flag
    amazon.es
  • UAE flag
    amazon.ae
  • Australia flag
    amazon.com.au
  • France flag
    amazon.fr
  • Netherlands flag
    amazon.nl
  • Egypt flag
    amazon.eg
  • Poland flag
    amazon.pl
  • Singapore flag
    amazon.sg
  • Japan flag
    amazon.co.jp
  • Italy flag
    amazon.it

Amazon PPC Services for High-Competition Categories

Our Amazon PPC services bring together strategic oversight, automation, and data-driven decision-making to help brands scale sustainably even in the most competitive categories, including but not limited to:

  • Health & Personal Care
  • Clothing, Shoes & Jewelry
  • Electronics & Gadgets
  • Toys & Games
  • Home & Kitchen
  • Sports & Outdoors
  • Automotive
  • Pet Supplies
  • Baby Products
  • Arts, Crafts & Sewing
  • Industrial & Scientific
  • Tools & Home Improvement
  • Computers & Accessories
  • Office Products
  • Industrial Supplies

How Our Amazon Advertising Agency Works With You

1

Comprehensive PPC Audit & Strategy Development

We begin with an in-depth analysis of your current campaigns, product catalog, and competitive landscape. Our audit identifies wasted spend, untapped opportunities, and strategic gaps—providing a clear roadmap for improvement and projected performance outcomes.

2

Onboarding & Team Assignment

We sign NDAs to protect your business data, then assign your dedicated team & a dedicated project manager to manage daily execution and oversee strategy, timelines, and communication.

3

Campaign Execution & Optimization

Your team implements the strategic plan—launching new campaigns, restructuring existing ones, and deploying advanced targeting strategies. Our Amazon advertising services include continuous bid management, keyword optimization, creative testing, and budget allocation across all ad types.

4

Ongoing Reporting & Performance Optimization

We provide transparent performance tracking through weekly calls and monthly strategic reviews. Your team continuously refines campaigns based on real-time data, seasonal trends, and competitive shifts—ensuring sustained profitability and growth.

Why Leading Brands Partner with our Amazon PPC Management Agency?

With over 25 years of eCommerce experience and 1,500+ Amazon clients managed, we've earned our reputation as a trusted Amazon ads management agency for leading brands worldwide. From emerging sellers to enterprise brands scaling across different categories, we've developed and tested strategies that drive profitability in both saturated markets and untapped niches. Here’s what sets us apart:

Data Security

  • ISO 27001 certified company for data and information security

  • Project-specific NDAs signed to protect your business data

  • Network security with updated firewalls, IP address protection, and secure VPN access

  • Encrypted email and FTP transfers preventing unauthorized data access

  • Monitored facilities with strict security and supervised data handling

Transparent Reporting

  • Continuous monitoring of core KPIs, including ACoS, ROAS, TACoS, CTR, conversion rates, and new-to-brand metrics

  • Multi-touch attribution analysis and cross-channel tracking

  • Dedicated account manager overseeing campaign execution and performance against established benchmarks

  • Weekly performance calls to review metrics, resolve issues, and optimize strategies

Scalable Solutions

  • Flexible engagement models: monthly, part-time, or fixed-cost based on scope & needs.

  • Rapid team scaling for peak seasons (Q4, Prime Day, Black Friday, Christmas, etc.)

  • Support for specific initiatives like new category expansion, international marketplace launches, or brand registry setup

Stop Losing Market Share to Competitors—Outpace Them with Strategic Amazon PPC Services

Collaborate with our Amazon PPC agency and maximize your return on ad spend. Get in touch with us at info@sammdataservices.com.

Amazon Advertising Services: Frequently Asked Questions

To get started with our Amazon advertising management services, we'll need access to your Amazon Seller Central or Vendor Central account (specifically the advertising console). Additionally, sharing your business objectives, target growth goals, and any budget priorities will help us tailor the strategy to your needs. From there, we handle the technical setup and campaign optimization.

As part of Amazon Sponsored Ads management services, we begin by conducting extensive keyword research using tools such as Helium 10, SEMrush, and Amazon's Keyword Tool. Our team analyzes search volume, competition levels, and relevance to your products to ensure we target high-intent, cost-effective keywords that maximize conversions. We also perform continuous optimization based on campaign performance

While immediate performance improvements are visible, significant results typically appear within 2–3 weeks. This allows our Amazon PPC experts time to gather data, optimize bids, and refine targeting strategies. Long-term profitability and growth require consistent monitoring and adjustments to ensure sustained success.

During peak periods, we implement seasonal budget scaling and bid adjustments to ensure your ads remain competitive. We allocate additional budget to high-performing keywords and products and optimize bids for competitive placements. We also use historical data to anticipate trends and maximize visibility during these critical sales events.

To protect your brand, we aggressively bid on your branded keywords to maintain top placement and make it difficult for competitors to gain visibility on your terms. We continuously monitor competitor activity on your branded keywords and adjust bids accordingly to ensure your brand dominates search results. Additionally, we implement negative keyword strategies to prevent your ads from appearing on irrelevant or competing terms, thereby safeguarding your brand’s visibility and minimizing wasted spend.

As an Amazon Ads Partner, we are kept up to date on every new feature and policy change. Our team participates in continuous training, industry conferences, and beta testing programs. We quickly identify algorithm shifts and adapt strategies.

Our Amazon advertising managed services include daily performance monitoring and proactive adjustments, rather than waiting for monthly reviews. If campaigns underperform, we diagnose the root cause—poor keyword selection, uncompetitive pricing, weak listing content, or seasonal factors—and implement corrective measures. Our weekly calls ensure you're immediately informed about challenges and our response strategies.

Our Amazon PPC experts analyze several factors: product margin, conversion rates, competitive intensity, search volume, and strategic priorities (new launches vs. established sellers). High-margin products with strong conversion rates typically receive higher budget allocation. We also consider lifecycle stage—new products need brand awareness investment, while mature products focus on efficiency and profitability maintenance.

Yes, our Amazon ads management agency can help you manage Lightning Deals, coupons, and promotional campaigns through our comprehensive Amazon PPC advertising services. We strategically time and optimize these promotions to maximize visibility, boost sales, and align with your overall PPC strategy. Our team ensures promotions are set up to optimize engagement during key sales periods, and we continually monitor and adjust campaigns to maximize return on investment.

Get In Touch

Just fill out the form and we will call you back. Or you can contact us via: info@sammdataservices.com.