Achieving 400% RoAS and 67% Higher Sales with Amazon and Google Ads Optimization

67%

Higher Ad Revenue on Amazon

163%

Higher Revenue on Google Ads

400%

Higher RoAS

Service

  • Google PPC
  • Amazon PPC

Platform

  • Amazon

Client Profile

U.S.-Based Automotive Accessories Brand

A well-established US-based manufacturer, the client has built a reputation for producing premium tire covers and vehicle accessories designed for the most recognized off-road and recreational vehicle brands. With a product line tailored to specific vehicle categories—including Hummer, Jeep, Toyota, Land Rover, and Ford—the company operates in a competitive segment where product differentiation and targeted reach are critical.

Project Scope

Improve Visibility, Indexing, and Paid Campaign Performance

The client engaged SAMM Data to strengthen paid channel performance across Google Ads and Amazon Ads. The requirement was not just to improve campaign efficiency but to put a scalable advertising structure in place that could support revenue growth over time. The scope of work focused on three priorities:

  • Improve product visibility and organic search rankings on Amazon.
  • Expand keyword indexing across relevant search terms.
  • Build, manage, and optimize PPC campaigns on Google Ads and Amazon Ads against clear ROAS targets.

Key Challenges

Limited Visibility and Inefficient PPC Execution

The engagement was affected by several structural challenges across Google Ads and Amazon Ads, including:

  • Product indexing was limited to a narrow keyword set, which reduced visibility across relevant search demand.
  • Google campaigns lacked clear segmentation by keyword intent and product type, making spend allocation inefficient.
  • Amazon listings were not optimized well enough to compete for search visibility and conversions.
  • Campaigns on both channels generated impressions, but conversion efficiency remained low.
  • Wasted ad spend increased across Google and Amazon while ROAS continued to decline despite ongoing investment.

Solution Delivered

Multi-Channel Campaign Optimization and Listing Improvements

Google Ads Optimization & Management

To improve Google Ads performance, the SAMM Data team restructured the account and focused on the following:

Account restructuring and campaign segmentation
  • Conducted keyword research to identify high-intent search terms aligned with the client’s product categories.
  • Organized keywords by match type and search intent for better campaign management.
  • Segmented keywords and product types across dedicated Search and Shopping campaigns.
  • Refined campaign messaging and budget allocation by campaign segment.
Landing page and feed optimization
  • Revised calls to action, product descriptions, and imagery to improve conversion readiness.
  • Rebuilt the Google Merchant Center feed with accurate titles, descriptions, and category mapping.
  • Aligned landing pages and product feeds more closely with campaign goals.
Campaign optimization
  • Introduced Performance Max campaigns alongside manually managed bidding campaigns.
  • Built Responsive Search Ads to better match user search queries.
  • Implemented an ongoing bid optimization process to respond to changing demand trends.
  • Conducted regular negative keyword audits to reduce wasted spend.
  • Reviewed campaign-level, ad group-level, and keyword-level performance across costs, clicks, search terms, quality score, optimization score, and conversions.
  • Reviewed audience demographics and adjusted bids at the ad group level to improve targeting.

Amazon Ads Optimization & Management

To strengthen Amazon performance, SAMM Data assigned a dedicated three-member team and handled the following:

Listing optimization
  • Conducted in-depth keyword research to identify relevant search terms.
  • Optimized Amazon listings by rewriting product titles, enriching keywords, and improving product indexing.
  • Enriched bullet points to strengthen product communication.
  • Developed A+ content to support ranking and conversion performance.
Campaign execution and optimization
  • Built a structured campaign mix using automatic targeting, manual targeting, manual Sponsored Products campaigns, Product Targeting ads, and Sponsored Display placements.
  • Managed campaigns daily to improve ACoS and ROAS performance.
  • Applied keyword and product-type segmentation to sharpen targeting.
  • Reduced overall TACoS through better campaign structure and tighter keyword coverage.
  • Implemented targeted keyword strategies to improve top-of-search visibility and reach the right audience.

Results Achieved

Measurable Growth Across Google Ads and Amazon Ads

Amazon Ads

67%

Higher Ad Revenue on Amazon

16%

ACoS, Down From 64%

400%

Higher RoAS

Google Ads

163%

Higher Revenue

12.5%

ACoS, Down From 20%

8X

Increase in RoAS

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Looking to Improve Returns Across Your Paid Ad Channels?

Our eCommerce PPC management services help brands improve visibility, targeting accuracy, and return on ad spend across Google Ads, Amazon Ads, and other paid channels. Write to us at info@sammdataservices.com to request a service quote.