Sell More with User-Centric Product Descriptions eCommerce Catalog Processing October 9, 2014

product description writing

If you run an online store, you would certainly know the effect that product descriptions can have on the visitors. Well-written, optimized and original product descriptions are one of the most effective ways to communicate with the visitors and convince them to buy your products. The more informative, engaging and to-the-point is your content, the more interest your visitors would show in purchasing from you.

So, how can you increase your site’s conversion rates with product descriptions?

Understand the target market

Product descriptions that are written keeping in mind the target market help you convince the shoppers to click the ‘buy’ button. It is crucial to understand your audience and anticipate their needs while convincing them to buy your products. You must provide your customers precisely what they are looking for and exactly how they need it.

Use an apt format

To grab your visitors’ attention and make it easy for them to quickly understand product descriptions, you must use an appropriate format like using bullets as against lengthy paragraphs. Information including product features and specifications can be written in bullet points while a short paragraph can highlight product benefits.

Use friendly tone and simple language

While informing your visitors about your products, you must use friendly tone and easy-to-understand language because if your visitor would not understand something about your product, he/she would not risk buying it. Also, make sure that there are no grammatical, spelling errors or typos in the copies as your content is the direct reflection of your brand.

Create an original copy

Times when eCommerce store owners used manufacturer-written product descriptions are over. Search engines give value to original content and your customers also expect unique descriptions that are precise, informative as well as interesting to read. So, make sure that you don’t copy content from manufacturer’s website, rather create your own original copy, highlighting product’s specifications, features and benefits.

Optimize the product descriptions for search engines

To get higher rank in search engines and drive more web traffic, you must optimize your product descriptions using mostly-searched and target keywords. This will not only assist you attract more traffic to your site but also increase product sales. An experienced SEO copywriter can easily incorporate the keywords in the right density without affecting content quality.

Let Samm Data Services Take the Charge While You Concentrate On Imperative Business Activities

At Samm Data Services, we understand that it is a time-consuming and tedious task to write product descriptions for thousands of products while ensuring that they are original, SEO-friendly and informative, as well as interesting. Our seasoned writers create concise and consistent description copies that help you boost site’s conversion rate and outshine the competition.

Contact us today to find out more about our services.

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