Selling once is not enough. If you want to build and maintain an exceptional sales portfolio, you will have to do the exceptional. Here are 6 tips to put you in the driver’s seat of the sales car.
So you’ve just received the quarterly report of your eCommerce website, which tells you that you have sold exceptionally well. Great, well done. But are you sure that those who bought from you will buy from you again? Are you sure that no other website will pop up that steals away customers with a more competitive pricing, better UI/UX and mind-boggling PR? Don’t worry, we don’t want to dampen your spirits. We’re here to help, to make sure that you hold even better reports in the coming quarters than the one you’re holding right now. Follow these 6 tips and get going immediately.
- Connect Emotionally
- Look Good
- Under Promise, Over Deliver
- Market Good Content
- More CRM
89% of customers stopped doing business with a brand because of poor customer service. And here is the scariest part – for every 1 customer complaint, there are a staggering 26 unhappy customers who did not bother to complain. Yes, this is the number 1 thing on the list, and rightly so. You need to listen to what your customers are saying about you, wherever they are saying. In today’s connected generation, customers usually take to social media to express their love, or grief. You need to be alert and aware to what people are saying and respond to them in real time. If you had only the money to spare on one new hiring right now, spend it on a person who can attend to what people are saying and respond to them in real time. A prompt, positive response can quell even the most grieving customer.
One of the prime factors that shape brand equity is emotion. People only buy from those brands again and again with which they are connected emotionally. Why is there is a mile-long line each time a new Apple product is launched? This is because the brand has centered their products on PEOPLE. Their advertisements show the value of relationships, of families, of holidays. Their slogans focus on the power of thought, on the genius of mankind. And because they’re cool. A good way you can connect with your brands emotionally is reply like a real human on social media to their messages, or give them a surprise call every once in a while about how they are finding your products or services. Your consumers will love you for this.
Never undermine the potential of beauty. A beautiful website design with a smooth UI/UX will take you places. Customers love shopping on interactive websites that have tons of functionalities and features and a clean, brilliant layout. Over-simplified navigation and browsing is another plus. Have a professional logo designed. Look like you’re from 2020 to cut a deal, not like you’re a lost cause of the 80’s. Use bright and refreshing colors meant for modern flat design. Forget the reds, the blues, the greens and the yellows. Try alizarin, nephritis, turquoise, wisteria, and Belize hole. If this sounds like Greek to your designers, they’ve got some catching up to do.
This is a rule some of the greatest business leaders follow. And we could learn a thing or two from them. Don’t announce discounts that don’t work. Don’t promise in-a-day delivery if you can’t provide it. It will only put your name to shame. Instead, tell them they’ll get their product within 3-4 days, or even a week. Then deliver it in a day or two and bask in the smile of the consumer.
Content is still king and will always will be in the internet monarchy. Good content is a prime reason why a brand is followed on social media, which leads to tremendously positive word-of-mouth publicity. You cannot afford not to have a share of that pie. Create great content, then market it well using social media, your website, and email.
73% of customers buy from a brand because of their customer service. 70% consumers judge buying experiences from the way the brand treats them. 55% of consumers don’t mind paying an extra buck for better customer service. Since your customers can never really get enough of something, you shouldn’t get enough of serving them too Use the best-in-the-world customer relationship management (CRM) software. Align your CRM strategy to inculcate all the channels of communication in it. We’re thinking smartphones, websites, social media, offline advertising, emails, SMSs, phew!
Follow these six simple steps to compel your customers to buy from you again, and again!