New seller or an old player, every retailer on eBay looks for short-cuts to increase their sales. Well, eBay is no small river but as big as the pacific ocean. So, handling sales, customers, and competitors can be complicated. Some will recommend you to be competitor-focused and some can ask you to stay customer-focused. But, the timeless truth is both go hand in hand.
It sure has been a while since subscription eCommerce came into action, but it is still an emerging trend. A subscription eCommerce business model is like any other business model, except that it only provides services or access to a product to the customers who pay a recurring fee at regular intervals. In other words, customers who subscribe to a business get the access to its services. And as you probably know, Amazon is killing it with its Subscribe and Save. And why not? A subscription program is a great way to ensure recurring sales and long-term customer acquisition. But not every business gets as lucky as Amazon. Many suffer through losses trying to implement a strategy. It works out only when your business model is capable enough to persuade buyers.
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